In the last couple of years, marketing has become a powerful tool that has helped businesses grow and stay relevant. That’s because customers, whether you’re running a B2B or B2C, are always looking for brands that they can trust to address their specific needs, making their lives easier—or even delightful. That said, here are the
2020 was an especially difficult year for many businesses. Yes, many other industries thrived in the midst of the COVID-19 pandemic. It was reported that the video game industry generated revenue that’s higher than both the sports and film industries combined. This is because, with people following the stay-at-home order, more customers are eager to
There are occasions when a company’s growth is faster than expected. And when that happens, you’ve got to be prepared. You need to make sure that you can accommodate the demands and requirements of your growing clientele. To do just that, you need to expand your operations. And one of the things that you will
A resort is a good place where people can indulge in relaxation and a good vacation. It has always been a good place to bond and spend time with families and friends. It mostly attracts various and diverse types of visitors to promote tourism in an area. In such terms, it has not been an
In the world of e-commerce, businesses have few options to achieve true differentiation. Some brands have established themselves through reputation, it’s true. But how many of them did so exclusively after the dawn of the digital age? Think luxury, Rolex, Louis Vuitton, Dom Perignon. They had already set themselves apart well before the internet existed.
Selling is hard work. It’s no joke. If you’ve ever had problems getting a great house for sale off the market or getting people to buy cookies from you, you’re not alone. Even the most experienced salesperson sometimes runs into problems. A lot of tips and tricks about how to effectively sell have been written
The current pandemic the world is suffering has opened up discussions on our relationship with our environment. Although not yet identified as a direct effect of climate change, the quick spread of the virus is an alarm signaling the danger of how our society has proceeded with its interaction with nature. Even without saying it’s
Social entrepreneurship is buzzing right now among the youngsters who want to start their businesses. Several start-ups are elaborately designed to involve different people. But it should be clear that crowd-sourcing start-ups are not the same as social entrepreneurship. For one, their aim is not the same. It’s not just a matter of involving more
As a business owner, one of your goals is to grow your business. But a major obstacle is that I can be expensive. Even with the steady profits of a company, you might still need more money. This shouldn’t limit you, though. There are ways you can grow your business without spending too much. Here
Many business owners would agree that the first few months of starting a business can be difficult. You are still testing the waters, building a name for your brand, and trying to attract consumers who need your offers. If your business is now consistently earning money, it is time that you decide on how to
