Business

business owners' meeting

B2B: Preparing to Make Offers to Other Businesses

Business-to-business dealings and sales can be the difference between having a sustainable business and having a thriving business. The close relationship you develop with your partners and vendors can make all the difference in allowing you to deliver efficient and high-quality services and products to your consumers. These types of strategic business dealings can allow …

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working with employees

Marketing in the New Decade: Trends to Look Out For

In the last couple of years, marketing has become a powerful tool that has helped businesses grow and stay relevant. That’s because customers, whether you’re running a B2B or B2C, are always looking for brands that they can trust to address their specific needs, making their lives easier—or even delightful. That said, here are the …

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e-commerce

E-commerce Businesses Need to Evolve Their Personalization Strategy

In the world of e-commerce, businesses have few options to achieve true differentiation. Some brands have established themselves through reputation, it’s true. But how many of them did so exclusively after the dawn of the digital age? Think luxury, Rolex, Louis Vuitton, Dom Perignon. They had already set themselves apart well before the internet existed. …

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working with employees

Developing a Business with the Social Entrepreneurship Approach

Social entrepreneurship is buzzing right now among the youngsters who want to start their businesses. Several start-ups are elaborately designed to involve different people. But it should be clear that crowd-sourcing start-ups are not the same as social entrepreneurship. For one, their aim is not the same. It’s not just a matter of involving more …

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